Marketing Leadership Portfolio

Connecting brand, performance, and data to build measurable growth engines.

Hi, I'm Kendra! 👋 I build integrated marketing strategies that connect brand storytelling, digital acquisition, analytics, partnerships, and operations into cohesive systems that drive measurable growth. My work sits at the intersection of creative strategy and performance marketing — turning audience insights into campaigns that attract, engage, and convert.

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About

How I think
about marketing.

Great marketing rarely happens in silos. I enjoy connecting the dots — bringing together brand, performance marketing, partnerships, operations, and customer experience so they work as one system instead of separate projects. Whether that means launching a campaign, leading a cross-functional initiative, or figuring out why performance shifted, I'm happiest solving complex problems alongside great people. I lean on data to guide the decisions, but I never lose sight of the story — or the people — behind the numbers.

My marketing leadership spans Urban Adventures Companies and the Recreational Boating & Fishing Foundation (RBFF) — across fitness, wellness, hospitality, lifestyle brands, and national nonprofit marketing. My experience includes integrated campaigns, paid acquisition strategy, digital optimization, analytics, community engagement, and brand growth.

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Selected Impact

A snapshot of the growth I've built

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My Approach

Five things I keep connected

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Growth & Performance

Building measurable growth across paid, organic, and community channels

Paid Acquisition Growth

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Brand & Community Growth

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Strategic Marketing Leadership

Campaigns & growth engines built on strategy

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Cross-Brand Strategy

District of VIDA

Turning seven standalone brands into one ecosystem members actually want to explore.

Built the strategic framework connecting VIDA Fitness, Aura spa, Bang Salon, VIDA Pilates, SweatBox, Bar VIDA, and Penthouse Pool & Lounge into a single cross-brand experience — designed to increase engagement, drive multi-brand usage, and turn one-service members into full-ecosystem members.

Additional Work

Series & Campaigns

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Thought Leadership

Speaking & industry recognition

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Leadership Philosophy

Connected marketing is stronger marketing

I believe the best marketing happens when brand, operations, customer experience, and performance aren't treated as separate functions. When they're connected, organizations grow faster, teams work better together, and customers notice the difference. That's the kind of marketing I enjoy building.

Beyond My Day Job

I also run social-lee.com, a boutique social media consulting practice where I help small businesses with content strategy, trend-driven content, video editing/content creation, and social media growth. It's where I get to work directly with brands end-to-end — strategy through execution — and stay sharp on what's actually working on the platforms right now.